AbeBooks Not Books Campaign

Having a background in Advertising and Marketing (at one point I was a copywriter - if you can believe my spelling mistakes ), I must say I appreciate ABEBOOKS latest campaign.

The premise is simple, if they do not have the title listed for sale, then it does not exist. To prove their point, they are trying to generate an e-card campaign with witty non-existant book titles. Here are just a couple of examples:

Making Marriage Work By HenryVIII

Whoops, I was wrong By G.W. Bush

1985 Things Are Looking Up By G. Orwell

I think this will generate a significant amount of organic traffic for Abe Books and hopefully give all us folks with our inventory listed there a little boost in our sales

To see or send one of these new e-cards, click here!

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